Family Wealth

SECTOR: Financial Services for Family Offices

Family Wealth was a sub-brand of The Private Bank focused on the complex financial needs of ultra-high-net-worth multigenerational families, family offices, and foundations. The head of the group tasked my team with building on the brand strategy and developing messaging and a brand look for marketing collateral, ad campaigns, and events.

We aimed to express the personal approach the team brought to comprehensive wealth management services by using elements like unique handwriting and family heirlooms. We worked with award-winning photographer, Jim Krantz, to bring to life multigenerational family stories.