Credit Strategies Campaign

SECTOR: Financial Service

The Private Bank approached my team with the request to promote credit strategies for a growth acquisition campaign. Working closely with credit strategists and marketing managers, we discovered that due to the diverse, sophisticated solutions that the business was able to offer its clients, we had the opportunity to create a mixture of content and tell a variety of stories.

We developed a 6-month email/social campaign strategy that featured an animated video series titled “Credit Can Do More Than You Think.” Additionally, we created a print brochure and various tools for use in in-person meetings. I oversaw the campaign strategy from brief to final solution and managed storyboard, script development, and art direction of the video series.